Volvo is, of course, the car to have if you truly care about safety. But Mercedes means you have style and deserve luxury, and BMW means you’re oh so exacting about the machinery you drive.
Progressive Insurance is the one that provides warm, friendly help (from Flo) while AllState is the reliable authoritative father figure of insurance (Dennis Haysbert) and GEICO is the cute insurance (gecko).
So, what’s your brand as a lawyer? Why would a consumer choose to engage your services rather that someone else’s?
These are among the questions and issues to be faced by solo and small firm practitioners in the upcoming group “Your Law Firm is Your Business: Managing Your Solo Practice.” It’s a free 6-session series starting soon – click here for more info!