The only thing more expensive than hiring a lawyer is advertising as one.
For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.
Earlier this year, Joshua Lenon presented a webinar for us covering the numbers you should be tracking when it comes to legal marketing.
Joshua shows you how to inform your budget with the right numbers:
- How much marketing costs your firm should carry;
- Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
- Tools to measure revenue from cases against your advertising costs.
Joshua Lenon currently serves as Lawyer-in-Residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform from Vancouver, Canada.
Joshua is an attorney admitted to the New York Bar. He studied law at St. Louis University School of Law, obtaining a Juris Doctorate and a Certificate in International and Comparative Law. During this time, Joshua clerked for the Missouri Attorney General, helping prosecute discrimination claims on behalf of Missouri citizens. Joshua also studied European Union Law at the University of Georgia School of Law’s Brussels Legal Seminar. Joshua has since helped legal practitioners improve their services, working for Thomson Reuters‘ publishing departments in both the United States and Canada.