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Mastering Business Development for Lawyers: Best Practices to Win, Keep & Grow Clients [Webinar]

This article is for informational purposes only. It is not intended to be used in place of professional advice, treatment, or care in any way. Lawyers, law students, judges, and other legal professionals in Massachusetts can find more on scheduling a Free & Confidential appointment with a licensed clinician here.

Join us to find out how to get more clients as a lawyer from Beth Cuzzone and Jill Zwetchkenbaum with our next installment of Webinars for Busy Lawyers — in 30 minutes or less.



WEDNESDAY, JUNE 26TH at 12PM (Eastern)


Join us for an interactive and insightful webinar tailored for lawyers seeking to elevate their client development strategies. This webinar is crafted to equip lawyers with tools and techniques needed to thrive in client acquisition, retention, and expansion.

Key Topics Covered:

  1. Winning Clients: Unveiling Proven Strategies
  2. Keeping Clients: Nurturing Lasting Relationships
  3. Growing Client Work: Maximizing Opportunities

Our expert presenters are seasoned legal marketing and business development industry professionals and will share actionable insights, real-world examples, and best practices honed through years of experience. Whether you’re a solo practitioner, part of a boutique firm, or part of a small to mid-sized firm, this webinar is tailored to empower you with knowledge and strategies you can begin implementing immediately.

Q&A will follow the program, giving you the opportunity to ask any questions you have.

If you can’t make the live event, you can still REGISTER (HERE) to receive a link to the recording once it’s available.



Beth Cuzzone, Global Practice Group Leader at Intapp, is an industry leader in law firm marketing, sales, and client service.

Beth is a Fellow in the College of Law Practice Management, “Excellence In The Law” Recipient, Legal Marketing Hall of Fame, and named Industry Thought Leader by the National Law Review. She brings decades experience to today’s webinar. She has published several ABA books: The Client Interview Playbook, The Law Firm Associates Guide to Personal Marketing and Selling and, Marketing Success: How Did She Do That?  Beth is also an editorial board member on ALM’s newsletter Marketing The Law Firm and is a co-founder of Legal Sales and Service Organization.

She may be reached at


Jill Zwetchkenbaum brings her unique lens into law firms by adopting best practices from two of the most advanced client service industries: hospitality and luxury fitness. As a part of her dynamic role within an Am 200 law firm’s award-winning Business Development department, Jill regularly partners with clients and the firm’s attorneys to support the growth of key relationships and the ongoing delivery of exceptional client service. She leads the firm’s client relations function, driving firm initiatives focused on client development, client service excellence, and business intelligence for key clients. Jill currently serves as the Co-Chair of the Legal Sales & Service Organization’s Editorial Board. Prior to this, she served on the Legal Marketing Association’s Northeast Board’s Executive Committee. Jill is also the co-author of The Law Firm Client Service Interview Playbook, a step-by-step guide to incorporating client service interviews into your firm’s client relationship management strategy.


   Free & Confidential Consultations:

Lawyers, law students, and judges in Massachusetts can discuss concerns with a licensed therapist, law practice advisor, or both. Find more on scheduling here.


CATEGORIES: Law Firm Marketing | Webinars for Busy Lawyers
TAGS: business development | networking

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